Tilt: Sports & Esports Booking Platform

Tilt is a visionary sports & esports booking platform transforming venue discovery through AI-driven personalization, inclusive design, and frictionless user flows – redefining accessibility for India's 30M+ gaming community.

About the project

This project was about building a marketing website for Snowlake, a modern social media tool. The goal was to create a strong first impression with a fast, clear, and trustworthy web experience. The site needed to convey reliability while also embracing a friendly tech aesthetic.

Date:

Oct 10, 2024

Designathon Deck:

View Deck

Services:

Web Design

UI/UX

Project Details

Tilt redefines sports & esports venue booking for India's 30M+ gaming community by tackling industry-wide frustrations. This project transformed fragmented discovery into a unified experience through:

User-Centric Foundation: 50+ surveys revealing 58% navigation pain and 86% real-time calendar demand
Competitor Insights: Audited GWSportsApp (outdated UI) and Battlefy (technical clutter)
Mission: Single-platform accessibility for casual players (80%), tournament organizers (30%), and social groups (24%)
Key Goal: Reduce booking friction while embedding WCAG 2.1 compliance for India's diverse users

Things I Did

As UI/UX designer and researcher for Team PixelParadox:

Owned End-to-End Research
→ Surveyed 50+ users to quantify pain points: 58% navigation issues, 78% filter demands
→ Defined persona (Aditya, esports enthusiast) and journey maps
→ Audited competitors (GWSportsApp, Battlefy) for accessibility gaps
Designed Core Features
→ Streamlined booking flow reducing steps by 58% (from 6+ to 2 taps)
→ Implemented real-time availability calendars (86% user demand)
→ Engineered edit-booking functionality for last-minute changes
Championed Accessibility
→ Built WCAG 2.1 AA-compliant UI: high-contrast mode, voice search, screen reader support
→ Optimized color system (#1B1B1B/#29d5e2) for colorblind users
→ Added hover states and dark mode based on user testing
Led Iterative Testing
→ Refined "Book Now" CTA from turquoise to pink for 40% higher engagement
→ Simplified dashboards post-feedback on clutter (68% complaint resolved)
→ Validated flows with target users (college esports players)