Trendezvous: Fashion Insight Platform

A fashion insight platform concept addressing industry overwhelm through regional trend analysis, sustainable sourcing, and accessible design – crafted to simplify workflows for professionals facing data overload.

About the project

This designathon project reimagined trend discovery for fashion professionals overwhelmed by fragmented data. Through 50+ user surveys revealing 76% trend fatigue, we prototyped an AI-concept platform featuring regional analytics ("Discover India"), eco-brand swaps, and WCAG tools – streamlining insight centralization for 92% of stakeholders.

Date:

Aug 6, 2024

Designathon Deck:

View Deck

Services:

Web Design

UI/UX

Project Details

48-hour design sprint addressing critical fashion industry gaps:

Problem Space:
→ 76% of professionals find trend data overwhelming (50-user survey)
→ 60% struggle with fast-changing trend volatility
→ 92% demand centralized insights
Target Users: Designers, planners, and buyers at Indian fashion houses
Design Constraints:
→ AI integration (conceptual)
→ Regional relevance for Indian market
→ WCAG 2.1 compliance
Key Deliverables:
→ High-fidelity Figma prototype
→ Styleboard curation system

Things I Did

As UX researcher and feature designer for Team unUXpected:

User Research & Validation

→ Surveyed 50 fashion professionals to quantify pain points

→ Uncovered key stats: 76% trend overwhelm, 92% platform demand

→ Defined personas (Aisha Mehra - designer, Sumedh Shukla - planner)

Competitor-Informed Features

→ Discover India: Region-specific trend analytics (colors, fabrics, silhouettes)

→ Sustainability Filters: Eco-brand alternatives with impact metrics

→ Styleboards: Save/share inspiration collages

Accessibility Implementation

→ WCAG 2.1 AA compliance:

High-contrast mode (#1B1B1B bg / #29d5e2 text)

Voice search prototype

Screen reader-friendly components

→ Colorblind-safe palette (tested via Figma plugins)

Future Vision Prototyping

→ AR Try-on Roadmap: Storyboarded virtual fitting room integration

→ Blog Integration: Content hub for trend education

→ Brand Comparison Tool: Side-by-side eco-impact analytics

Visual Design & Handoff

→ Created 30+ screens in Figma

→ Built component library for seamless handoff

→ Prepared pitch deck for Stylumia jury